Impact thesis
Three pillars, three bets
Out of every possible issue we chose three: the ones that move the needle most in our
business and in our region. Each is written as a hypothesis — if we do this, we expect that
to change.
8 Decent work
Dignified craft work
SDG target 8.5 — Achieve full and productive employment and decent work
for all.
If we strengthen our network of artisans with training, fair contracts and steady work,
then local communities will have better access to dignified employment and traditional
crafts will regain their value.
What we do today
- Decentralised craft production in Fray Bentos and rural areas.
- Direct work with local knitters and leather artisans.
- Human oversight of the whole process, piece by piece.
What we are building
- An ongoing training programme for the network.
- Fair, long-term contracts, properly formalised.
- Channels for every artisan to tell her own story.
Expected impact
- Wider access to decent work for women and young people outside the capital.
- An active, formalised craft production network.
- Craft as a genuine source of sustainable employment.
12 Responsible consumption
Pieces that last
SDG target 12.5 — Substantially reduce waste generation through
prevention, reduction, recycling and reuse.
If we design durable products and support our customers with care kits and refurbishment
services, then we will cut textile and leather waste, extend the life of every piece and
encourage more considered consumption.
What we do today
- Design made to last and to be repaired.
- Care kits and instructions packed with every piece.
- Noble raw materials: merino wool and natural leather.
What we are building
- A formal refurbishment and repair service.
- A take-back programme for worn pieces.
- Care and reuse guidance for customers.
Expected impact
- Less textile and leather waste.
- Customers replacing pieces less often.
- More responsible buying habits.
4 Quality education
So the craft is not lost
SDG target 4.7 — Ensure that all learners acquire the knowledge needed
to promote sustainable development, sustainable lifestyles, culture and heritage.
If we create spaces to teach knitting, leatherwork and sustainable design in our
workshops, then we will preserve the traditional crafts of the Uruguayan interior,
supporting local cultural identity and sustainable development through hands-on learning.
What we do today
- GIA Workshop, our craft school in Fray Bentos.
- Small groups and one-to-one teaching.
- Knowledge passed on directly, hand to hand.
What we are building
- A full programme in knitting, leatherwork and sustainable design.
- A documented record of traditional techniques.
- Partnerships with UTEC, UTU and cultural centres.
Expected impact
- Craft heritage preserved and passed on.
- Technical training for women and young people outside the capital.
- A learning community built around making by hand.