About Us
Founded in 2016, GIA is a fashion brand inspired by the essence of Uruguayan culture, with the purpose of showcasing it to the world. Based in Fray Bentos, a remote city known for its magical sunsets, GIA was created by a couple: she, a weaver; he, a leather artisan. The brand’s emblematic handcra ed pieces—merino wool crochet garments and natural leather accessories—honor local craftsmanship. With top-tier natural fibers, high-quality artisanship, and profound respect for the time each process requieres, GIA stands out in a saturated market. Through its materials, techniques, and good practices, the brand captures the spirit of its small but extraordinary country.
Our History
GIA was born out of a love story in Fray Bentos, a small city in Uruguay’s countryside. It all began when fourteen-year-old Giuliana climbed a wall every week to catch a glimpse of Leonardo while playing soccer. Deep down, she knew he was the one. Over time, their friendship grew into a family and, eventually, also into a brand. Crochet started as Giuliana’s hobby, but soon her unique style began attracting clients. Driving her weekly to her accessories lessons at the Labor University of Uruguay, Leonardo also discovered his own passion for leather craftsmanship.This is how GIA was born: hand in hand, stitch by stitch, and out of love.
Our Materials
Quality begins with the materials. At GIA, every fiber and every hide tells a story of respect for nature and craftsmanship.
Merino wool
Uruguayan merino wool is internationally recognized for its softness, durability, and thermoregulation. Every yarn we use comes from sustainably raised sheep, following practices that respect animal welfare and environmental protection.
Natural Leather
Our accessories are made with high-quality, hand-selected, and artisanally treated natural leather. This material is not only durable but also improves over time, reflecting the essence of a timeless design.
Our Sustainable Footprint
In rural Uruguay, slow living isn’t a future aspiration, but a long-established reality. By honoring craftsmanship, GIA seeks to elevate the 'Made in Uruguay' brand. Respecting the time that each handmade process requires, it also aims to inspire the world with its exemplary practices. Its signature pieces—crochet garments in merino wool and natural leather accessories—demand at least ve Uruguayan mates and forty hours of dedicated work. Their main aspiration is to achieve the highest quality with minimal environmental impact.